1. Take care when rebranding →

    Funny, I just flew AA and was wondering if they might ever update the Mad Men-era look. Unfortunately, the redesign went in the wrong direction.

  2. Positive outlook for IT →

  3. Google and publishers settle →

  4. Tips for good presentations →

  5. Robert's Rules of Order →

    Everything you need to know about running a meeting, passing motions, agreeing and disagreeing, debating and getting things done.

    Quick(er) overview: http://www.robertsrules.org/
    About the book: http://www.robertsrules.com/
    History of Robert’s Rules: http://en.wikipedia.org/wiki/Robert’s_Rules_of_Order

  6. Collusion at Silicon Valley →

  7. IT spending to hit $3.6 trillion →

  8. Whatever an Eco Warehouse is, DB Schenker's got one →

  9. DB Schenker Logistics to invest a bunch of cash in IT →

    And this is why.

  10. 4 Brands That Know How to Tell a Story
Ekaterina Walter, mashable.com
What makes a brand stand out from its com­pe­ti­tion? For some, it’s their cutting-edge design, for oth­ers it’s their cus­tomer ser­vice. But for many suc­cess­ful com­pa­nies, it’s their abil­i­ty to tell their brand story.Sto­ries, unlike an…

Telling a story. Making people care. The keys to successful sales and marketing.

    4 Brands That Know How to Tell a Story
    Ekaterina Walter, mashable.com

    What makes a brand stand out from its com­pe­ti­tion? For some, it’s their cutting-edge design, for oth­ers it’s their cus­tomer ser­vice. But for many suc­cess­ful com­pa­nies, it’s their abil­i­ty to tell their brand story.

    Sto­ries, unlike an…

    Telling a story. Making people care. The keys to successful sales and marketing.