Turning nouns into verbs. It’s one of the best things about English, and what makes the language so flexible and fun to use. Here are two great examples from the streets of London.
In the first photo, the city wants to keep the streets clean. Gum should go in the bin (trash or garbage, as it’s better known in the U.S.) — not spit out onto the street.
The ad could say, “Throw away (or: throw out) your gum”, but that is too long, and doesn’t fit very well on an ad. Better “to bin your gum” — short, clear and active.
American English works the same: Trash (verb) your gum. Where? In the trash (noun), of course.
The second photo shows an ad from a local electronics store. It plays with the noun, know-how — a fancy synonym for “knowledge” or “expertise” (e.g., technical know-how). Adding the infinitive form, to help, turns know-how also into a verb. So the electronics store employees have know-how, but they also know how to help.
The company is so proud of its use of language, they’ve trademarked the word.